As Lewis Carrol penned in Alice In Wonderland, “If you don’t know where you’re going any road will get you there.” Rather than starting with our feet firmly planted in mid-air, we prefer to define clear strategic goals. What do you want to achieve online? How about, gaining new customers and building deeper relationships with existing ones? O.k., that’s obvious…
In particular, we’ll help you understand your online marketplace and market share, the dynamics of which are different than traditional channels. Digital means different types of customer profiles, behaviors, competitors and numerous integrated options for communication with your online audiences.
Ad-hoc is not welcome here! We’ll clearly define your digital strategy, ensuring that existing and start-up competitors don’t gain market share and eat your digital lunch! We’ll audit your brand (if necessary), articulate its promise, differentiate you, encourage existing and new customers to engage and keep them loyal.
Without a doubt, digital is the most measurable medium. But, analytics only goes so far and won’t tell us much about customer sentiment. That’s why we use other forms of feedback and research to identify weak points, trialing new approaches to gain and keep their interest.
Our Digital Strategy capabilities include:
- VISION, GOALS, OBJECTIVES
- KEY PERFORAMCE INDICATORS (KPI) & CRITICAL SUCCESS FACTORS (CSF)
- SITUATION, FINANCIAL & MARKET ANALYSIS
- SWOT (STRENGTH – WEAKNESS – OPPORTUNITY – THREAT) ANALYSIS
- CUSTOMER COMPOSITE INDEX (CCI) & BUYER PERSONA DEVELOPMENT
- VOICE OF CUSTOMER (VOC) RESEARCH
- COMPETITIVE BENCHMARKING
- BRAND AUDIT & DEVELOPMENT
- ANALYTICS AUDIT
- CONTENT DEVELOPMENT PLANNING
- MARKET SEGMENTATION AND TARGETING